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You sit down at the tv, unable to fall asleep. You flip through the channels, but nothing’s on, just infomercials and other stuff no one wants to watch. But as you search, you stop. Onscreen walks a pretty young woman with an adorable smile. She’s dressed in a neat suit and red shirt. Her fingernails are painted red, her feet clad in black high heels, and her hair is in a neat, short cut. She’s captivating. What kind of show is this? You look at the tv guide. It’s another infomercial, but you’ve never seen an infomercial hostess with such a genuine smile. It completely disarms your sense of cynicism and makes you want to watch more of her. You settle in to watch…. Hostess: “Hello everyone! Welcome back to Goodwin’s Good Wins. I’m Maya Goodwin, your host, and if you're seeing it here….” Everyone: “It’s a win!” Maya: “Thank you! And thanks for everyone watching right now. Honestly, I don’t know how this show has gotten so popular – we’re just looking for good deals, after all – but